Cozy Cabin:
Deliverables:
- Coffee bag packaging design
- Takeaway cup design
- Menu layout and design
- Branding collateral (labels, stickers, etc.)
The design project for Cozy Cabin aimed to encapsulate the essence of the outdoors in a chic and inviting manner, reflecting the cozy ambiance of the local coffee shop. With a focus on package design and menu design, the goal was to create a cohesive visual identity that resonates with the target audience while evoking a sense of warmth and comfort.
Visual Elements:
- Earthy color palette: Warm browns, deep greens, and soft neutrals.
- Natural textures: Wood grain, burlap, and stone-inspired patterns.
- Iconography: Icons representing coffee beans, foliage, and woodland creatures.
- Typography: Combination of serif and sans-serif fonts for a balanced aesthetic.
Package design
- Developed a series of coffee bags.
- Adopted a minimalist aesthetic.
- Incorporated woodsy motifs like pine trees, woodland creatures, and cozy campfires.
- Material choice:
- Utilized kraft paper and recycled materials.
- Enhanced the eco-friendly appeal of the brand.
Alignment with sustainability:
- Reflects Cozy Cabin's commitment to sustainability.
Outcome:
The final design successfully captured the cozy and inviting atmosphere of Cozy Cabin, establishing a strong visual identity that resonated with both new and existing customers. The cohesive branding elements contributed to a memorable and immersive experience, inviting patrons to escape the hustle and bustle of city life and retreat into the comforting embrace of nature-inspired design.
