Project Description
Southwest Airlines aims to revolutionize the travel experience by offering a comprehensive, one-stop solution for all travelers' destination needs. The project involves redesigning the user interface (Ul) of Southwest Airlines' digital platform to seamlessly integrate functionalities from popular services like Yelp, TripAdvisor, and others.This integration will enable users to effortlessly plan, book, and enjoy their entire travel experience without the hassle of switching between multiple apps.
How Might we create seamless app integration without causing confusion with our users.
How Might we create traction for new users to the southwest app while maintaining existing users
The Problem.
Duration: 5 Weeks (Sep 2022 - Oct 2022)
Course: UX Design Studio I: Innovation
Role: UI Designer, Interaction Designer, Visual Designer
🙋♂️ What did I do exactly?
I handled all UI design and interactions for this project. This included creating site maps, user journeys, interactive interfaces, and all visual design decisions. I also had a hand in user research especially diving into travel destination needs, and wants from users
"Travelers often find themselves jumping between multiple apps to plan their trips, from booking flights to finding local activities and dining options. This scattered approach leads to frustration and wasted time. The lack of integration between travel and destination services further complicates the process. By redesigning Southwest Airlines' interface and seamlessly integrating services like Yelp and TripAdvisor, this project aims to simplify travel planning, providing travelers with a one-stop solution for all their needs."
Our Solution
Create a unified platform within the Southwest Airlines app where users can seamlessly access and book flights, accommodations, activities, dining options, and other travel-related services. This platform would integrate functionalities from Yelp, TripAdvisor, and other relevant services, allowing users to browse, book, and manage all aspects of their trip in one place.
Additionally, personalized recommendations based on user preferences and past behavior could enhance the user experience, making it easier for travelers to discover and enjoy new destinations. Efficient booking processes and intuitive navigation would further streamline the experience, ensuring a hassle-free journey from start to finish.
Primary research phase
Data points pulled from the 5 interviews we conducted. click for “figJam”
Conclusion
Conclusion
Southwest Airlines UI redesign project, coupled with the integration of destination services from Yelp, TripAdvisor, and other platforms, represents a significant step towards enhancing the travel experience for customers. By creating a seamless, one-stop solution for all travel needs within the Southwest Airlines app or website, the project aims to streamline the booking process, increase customer engagement, and drive traction to the new platform. With personalized recommendations, efficient booking processes, and intuitive navigation pathways, the redesigned UI promises to attract and retain users, fostering loyalty and satisfaction among travelers.
Ultimately, the outcome of this project has the potential to not only elevate the customer experience but also contribute to the growth and success of Southwest Airlines as a company, solidifying its position as a leader in the aviation industry.
